U.S. Department of State
Department of State

Alexander & Tom worked with the U.S. Department of State’s International Information Programs teams to develop and manage a series of global online outreach campaigns and challenges/contests.

Project Overview

  • Web and Marketing Support
  • Social Media and Online Media Marketing
  • Website Design / Graphic Design / App Development
  • Multiple-Language Marketing Materials
  • Email and e-Newsletter Program
  • Online Ad Campaigns, Video & Static

The program was promoted via Facebook and Twitter campaigns. The media buys, financing, and account set up were administered and managed by Alexander & Tom.

Due to the success of the initial Democracy Video Challenge, other online “challenge programs” were developed and implemented; the Democracy Photo Challenge, the Democracy Twitter Challenge, and a spoken-word competition. To bring all of the efforts together, A&T teams developed numerous web, mobile, and social media efforts to support the “Democracy Is...” umbrella effort. The online campaigns ran for over 5 years.

Our team provided social media development and support services, including online media buying and planning for Facebook and Twitter on a global scale. Our team also created the online ads, search word strategies, and marketing assets to help drive audiences to the various “Democracy Is…” Facebook Pages/ Channels, YouTube Channels and Twitter accounts.

In addition to online media support, we also provided graphic design, web design, banner ad campaigns, and email campaign designs in 7 languages.

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